Not everyone with
entrepreneurial instincts
should start a company.
Some of them should be transforming yours. The Digital Intrapreneur is about finding that person, being that person, and building the kind of company that does not lose them.
Get it on Amazon Paperback and Kindle. Available worldwide.
Drinking from
a firehose
The rise of digital technology has created a seismic shift in commerce. Developing talent is hard. Retaining talent is getting harder. And staying on top of the emerging digital landscape as a leader feels like drinking from a firehose.
Digital native is not the same as digital intrapreneur.
One is a comfort with technology. The other is the ability to move a company that is not comfortable with it. Chapter one of the book is about telling them apart, because most organisations hire for the first and then wonder why they did not get the second.
The person handed
the transformation
Leaders and key stakeholders at medium to large companies who have been told to execute on digital, inside an organisation that is not digitally native. Two audiences, one book: the intrapreneur, and the leader who needs to keep them.
Four parts,
eleven chapters
An exercise in self-reflection and understanding, and a how-to guide for tapping into the potential of digital intrapreneurship. Tony defines what it is, how to identify it in yourself or your team, and how to use it to move a company.
Setting the stage
What a digital intrapreneur actually is and why it is not the same as being digitally native. The anatomy of the digitally naive organisation, including its real strengths. And why diplomacy, not brilliance, is what earns you the room.
Digital Native ≠ Digital Intrapreneur · Anatomy of the Digitally Naive · The Importance of Diplomacy
Current structures and processes
Where corporate structure quietly hamstrings a transformation. How the way large businesses measure things can make the right call look wrong, and how big HR machines filter out the exact people a transformation needs.
Approach to Metrics · Suppression of Youth
Building your team
The people part. Building a bridge between younger workers and aging leadership without stereotyping either. Why so many people who think they should be entrepreneurs are far better suited to being intrapreneurs, and how to keep them by saying so.
Understanding the Next Generation of Workers · Addressing the Glut of Entrepreneurs · Assembling the Right Team
Get down to business
The actionable half. Auditing your social media and deciding where the effort actually goes. Digitising your processes, reporting and customer communication. And planning past the first hundred days, then past the first year.
Auditing Your Social Media · Digitizing Your Processes · Succession Planning
Tony Holbrook
He wrote this from the inside, because that is where he did all of it.
Twenty-five years across retail, e-commerce and marketing. Tony started on the floor of a furniture store and spent twelve years there, leaving having launched its Canadian e-commerce business and grown it past six million a year. He joined a Silicon Valley logistics software company as one of its own customers and left five years later as Vice President of Marketing for a Fortune 100 global technology distributor.
He is now Chief Revenue Officer at LogX Group, the founder of BestBox, and the owner of a gym he acquired through it. He has been the intrapreneur and he has hired them. None of it required starting from zero.
Required reading,
either way
Whether you are looking for a way to find real fulfilment in an intrapreneurial role, or you are the leader trying to support that talent before it walks out of the building.
Get it on Amazon Paperback and Kindle. Available worldwide.